He created WitchHunt.com to bring lonely witches and warlocks together – a place for a practitioner of the black arts to hunt for companionship. Witchery, he assumed, being a very lonely way of life.
He designed it so that users could upload onto their dating profile all sorts of stats about areas of proficiency, likes and dislikes, goals and aspirations, and even cauldron preferences. He then devised clever algorithms for matching users with their wants.
The code all worked like a charm and once he had it all clean and polished, after many years of work, he was finally ready to launch the finished product. There was only one problem.
Witches don’t exist.